LEADER AS A COACH
- Unlocking Potential
One Leader at a Time
Unleash your team's leadership potential and achieve remarkable results with our transformative program.
LEADER AS A COACH
— Unlocking Potential
One Leader at a Time
Unleash your team's leadership potential and achieve remarkable results with our transformative coaching program.
I am dedicated to empowering change, igniting passion, and achieving outstanding results
for individuals, teams & organisations.
Reduce employee turnover. Improve performance. Change the way your leaders lead every day.
Leader As A Coach helps organizations significantly reduce employee turnover and improve performance by changing everyday leadership behaviors through a coaching approach that builds trust, ownership and engagement.
This is not a one-off leadership training program. It's a practical, experiential leadership development experience designed to help leaders ask better questions, reduce dependency, strengthen accountability and create the conditions for people to think, grow, contribute and stay.
How we create change through our Leader As A Coach Program
Our potential, and the potential of our teams, cannot be found outside of us. It can only be discovered by going within.
Creating a coaching culture in your organization that will truly change your results.
The program is delivered by Andy and his team...
David McGlennen
Culture Expert, Coach
& Co-Facilitator
David's career commenced in insurance and finance, where he excelled at creating relationships and problem-solving to establish multiple businesses. His achievements were fueled by a focus on cultivating culture and team growth. Currently, David collaborates with business owners, CEOs, and senior leaders who prioritize their people as the driving force behind company growth. Clients include industry leaders such as Waste Management Sustainability, IDL Worldwide, Google, Intrepid, and more.
Karen Fasulo
Operational Support &
Administrator
Karen Fasulo leverages two decades of entrepreneurial experience to guide business owners, entrepreneurs, and executives in crafting and executing strategic plans. Having founded various virtual and physical enterprises, she values balanced schedules, SOPs, and leadership growth for business success. Karen helps clients find equilibrium in these pivotal business aspects. She holds a Certificate of Business Analysis and is a certified Coach with expertise in Maxwell Leadership, DISC, and Breathwork Training.
The Problem We Solve
Too many organizations are losing their best people because of the way they are being led every day.
Employee turnover, disengagement and underperformance are often treated as HR problems, recruitment problems or compensation problems. While those areas matter, the deeper issue is always leadership behavior. When leaders create dependency, avoid difficult conversations, give unclear expectations or fail to build trust, people disconnect, stop contributing fully, leave or even worse, silently quit and stay.
Why Leader as a Coach?
According to the Human Capital Institute (HCI) and the International Coaching Federation (ICF) Study, 54% of companies that are classified as 'High Performing' have a strong Coaching Culture. This figure drops to a low 29% amongst organisations without that culture.
The report also highlights that the cost of replacing an employee can be anywhere from 50% to 200% of their salary!
Coaching creates awareness; Coaching creates thinking in our teams; Coaching leads to an empowered culture; an empowered culture creates engagement; and high engagement significantly improves retention in the workplace.
Leader As A Coach will create a culture of coaching to empower individuals to succeed, developing high performing teams and improving retention across the organisation.
What is Leader as a Coach ?
Leader As A Coach is Andy Hall Coaching's flagship leadership development program. It helps leaders reduce dependency, increase ownership and improve performance by changing the way they lead everyday conversations.
Rather than teaching leaders to have all the answers, Leader As A Coach equips them to ask better questions, listen more effectively and create the conditions for people to think, contribute and take ownership. The program helps leaders at all levels build trust, strengthen engagement and develop the coaching approach needed to retain and grow their people.
At its heart, Leader As A Coach is about helping organizations create leadership cultures where people feel trusted, developed, accountable and willing to stay.
What business
challenges does Leader
as a Coach solve?
Leader as a Coach will create a pleasing Coaching culture in your business or organization that will:
Significantly reduce your employee turnover.
Significantly increase the engagement of your people.
Significantly increase the time your leaders have available to work on strategy
Ensure that every team member is delivering against their core business objectives.
Ensure that every team member has an active Personal Development Plan.
Improve on each one of Key Performance Indicators.
Leader as a Coach develops leaders to take a coaching approach rather then a 'telling' approach.
It will develop Leaders who say less, ask more and change the way they lead forever.
It will develop Leaders who Coach and raise great awareness within their teams.
It will develop Leaders who Coach and increase responsibility within their teams.
It will develop Leaders who Coach and increase personal accountability within their teams.
It gives higher engagement, improved performance, and a culture of accountability that drives long-term growth.
If we continue to manage
in the way we always have, we will continue to get the same results, the results
we say we do not want.
If we continue to manage in the way we always have, we will continue to get the same results, the results we say we do not want.
Why This Work Matters?
Organizations cannot afford to keep losing good people because of poor everyday leadership behavior.
Recruitment is expensive, engagement is fragile and performance suffers when people do not feel trusted, developed or supported. Too often, leaders are promoted because they were strong individual performers, but are never fully equipped to lead conversations that build ownership, accountability and trust. In many cases, it is not their fault; they simply have not been shown how to lead in this way.
Leader As A Coach helps close that gap. It gives leaders a practical coaching approach they can use every day to strengthen relationships, improve communication, reduce dependency and help people take greater ownership of their performance and development.
When leaders change the way they lead, people change the way they engage, contribute and stay - and results can be transformed.
Why A Coaching Approach?
A coaching approach to leadership helps people think more clearly, take greater ownership and become less dependent on their leader for every answer.
In many organizations, leaders feel pressure to solve, fix, direct and advise. While that may feel helpful in the moment, it can unintentionally create dependency, reduce confidence and limit ownership. Over time, people may wait for direction rather than think, contribute and take responsibility for their own performance and development.
Leader As A Coach helps leaders shift from always providing answers to creating better conversations. By asking better questions, listening more effectively and giving people space to think, leaders build trust, strengthen accountability and help people feel more valued, capable and committed.
When leaders use a coaching approach consistently, they create the conditions for stronger engagement, better decision-making, improved performance and greater retention.
To Raise
Awareness
Coaching is a process that can raise awareness in various ways, helping individuals gain deeper insights into themselves, their goals & behaviors.
To Increase Personal Accountability
Encourages individuals to take responsibility for their roles and continuous improvement, leading to a more productive workforce.
To Increase
Responsibility
Employees are more likely to take ownership of their work, make informed decisions, and contribute positively to the whole organization.
Who We Work With
Andy Hall Coaching works with organizations that know their people are capable of more, but are seeing the impact of inconsistent leadership, low ownership, disengagement or avoidable employee turnover.
We partner with CEOs, senior leaders, HR teams and leadership teams who want to strengthen the way people are led every day. Our work is especially relevant for organizations where retention, engagement, accountability and performance are critical to business success.
Leader As A Coach is designed for leaders at all levels who want to build trust, ask better questions, reduce dependency and create the conditions for people to think, contribute, grow and stay.
Why is Coaching
so Important?
All 3 of these bring greater empowerment and resourcefulness to the individual, creating lasting change and significantly improved results, by adopting a learning approach that operate from the 'inside out', as opposed to 'outside in'.
To Raise Awareness
Coaching is a process that can raise awareness in various ways, helping individuals gain deeper insights into themselves, their goals & behaviors.
To Increase Personal Accountability
Encourages individuals to take responsibility for their roles and continuous improvement, leading to a more productive workforce.
To Increase
Responsibility
Employees are more likely to take ownership of their work, make informed decisions, and contribute positively to the whole organization.
What Leaders Learn
Leader As A Coach helps leaders develop the everyday skills and behaviors that improve trust, ownership, engagement and performance.
Participants learn how to ask better questions, listen more effectively, reduce dependency, give people space to think and create clearer ownership in everyday conversations. They also learn how to build stronger relationships, hold more purposeful conversations and support people without always stepping in with the answer.
The program gives leaders a practical coaching approach they can use immediately with their teams, helping people feel trusted, developed, accountable and more committed to staying and contributing.
In addition to helping leaders lead with a coaching approach, the program can include critical leadership skills such as giving and receiving feedback, objective setting and personal development planning.
Where relevant, Leader As A Coach can also include additional personal development teachings such as the 10 Steps to Creating a New Belief, the 7 Levels of Awareness and breathwork, helping leaders build greater self-awareness, resilience and intentionality in how they lead.
How Leader As A Coach Works
Leader As A Coach is designed to be practical, experiential and immediately applicable. It is not a one-off training event; it is a leadership development experience that helps leaders change how they lead in everyday moments.
The program combines teaching, discussion, coaching demonstrations, practical exercises, real workplace application and reflection. Leaders learn the principles of a coaching approach, practice the skills in a safe environment and apply them directly with their teams between sessions.
For the greatest impact, Leader As A Coach works best when it is actively sponsored by senior leadership and reinforced through internal processes, accountability and follow-through. This helps ensure the learning is not just understood, but embedded into the way leaders communicate, support, develop and retain their people.
Expected Outcomes
Leader As A Coach helps organizations create measurable improvement in the way people are led, developed and retained.
When leaders consistently apply the coaching approach, and the organization reinforces the learning through clear internal processes, accountability and follow-through, organizations can expect stronger trust, clearer ownership, better engagement and improved performance across teams.
Leaders become more confident in having purposeful conversations, asking better questions, listening more effectively and supporting people without creating dependency. Over time, this helps reduce avoidable employee turnover, improve accountability, strengthen leadership culture and create workplaces where people are more likely to grow, contribute and stay.
When embedded properly and actively sponsored by senior leadership, this work can also have a significant impact on commercial performance. Stronger leadership behavior, clearer ownership, better conversations and more engaged teams directly influence execution, customer experience, sales performance, profitability and EBITDA.
Is Leader As A Coach Right For Your Organization?
Leader As A Coach is for organizations that want to improve retention, engagement, ownership and performance by changing the way people are led every day.
It is especially relevant if your organization is experiencing avoidable employee turnover, inconsistent leadership behavior, low ownership, poor communication, disengagement or leaders who are too often expected to solve every problem themselves.
This work is also a strong fit for organizations that know leadership development cannot be treated as a one-off training event. Leader As A Coach delivers its greatest impact when senior leaders actively sponsor the program, internal processes reinforce the learning and leaders are expected to apply the coaching approach consistently.
If you want your leaders to build more trust, ask better questions, reduce dependency and create stronger accountability across their teams, Leader As A Coach can create significant positive change in your organization.
Bespoke
Program Design
We create a bespoke program, building on a core outline, and designed with you and your business in mind. We recommend a 12-month program for your leaders to work through with us, recognising the importance of this transformational journey.
Why 12 months?
Short-term programs lack reinforcement: there is insufficient time to overcome the resistance to change and to promote a continuous learning culture.
Short-term programs do not give the time to embed the learning, to practice ‘getting good’, and to build confidence within the team.
A 12-month program provides continued engagement, providing high challenge and high support.
A 12-month program provides a powerful message to your leaders that you are investing in them.
Program Outline
We begin by introducing delegates to the Coaching fundamentals and how a Coaching Culture will change the organization. We work through a bespoke toolkit of content in support of this.
We then have further interactions and interventions through the program, where we continue practicing and developing the newly-learned coaching skills. At least 12 coaching experiences are provided for each individual.
We include some vital leadership and personal growth components throughout the program including Questions and Listening, Giving Feedback, Objective Setting, Personal Development Plans Self-Belief and Self-Awareness.
We close out the program with certification and celebration, where each delegate is assessed and signed off as a Leader As a Coach.
Program Delivery
A program of content which can be delivered across 6 full days, incorporating teaching, practice,
live demos, Q&As and sharing experiences.
We recommend that content is delivered along the following lines:
2-day kick-off session face to face
Half-day session - virtual
2-day closing session face to face
Half-day session - virtual
Full day session - face to face
Certification and celebration
Monthly 90-minute virtual ‘Action Learning Groups’ are held through the year, maintaining momentum and engagement between the full and half day sessions, and embedding the learning
Weekly emails are send to the delegates, to provide reminders and prompt thought, maintain engagement, and to embed the learning.
There is flexibility within the recommended structure to incorporate some bespoke or company-specific teaching content.
Frequently Asked Questions
What is Leader As A Coach?
Leader As A Coach is Andy Hall Coaching's flagship leadership development program. It helps leaders improve everyday conversations, reduce dependency, build trust, increase ownership and improve performance through a practical coaching approach to leadership.
Who is Leader As A Coach for?
Leader As A Coach is for leaders at all levels, as well as organizations that want to improve retention, engagement, accountability and performance by changing the way people are led every day.
Is this just another leadership training program?
No. Leader As A Coach is designed to be practical, experiential and applicable in real workplace conversations. It delivers its greatest impact when senior leaders actively sponsor the program, internal processes reinforce the learning and leaders are expected to apply the coaching approach consistently.
What outcomes can organizations expect?
When embedded properly and actively sponsored by senior leadership, Leader As A Coach will help organizations reduce avoidable employee turnover, improve trust, increase ownership, strengthen engagement and improve performance. It can also positively influence execution, customer experience, sales performance, profitability and EBITDA.
How does a coaching approach help retention?
Your people stay when they feel trusted, developed, supported and able to contribute. A coaching approach helps leaders ask better questions, listen more effectively and create the conditions for people to think, grow, take ownership and stay.
Ready to Strengthen the Way Your Leaders Lead?
If your organization is serious about reducing employee turnover, improving ownership and building a stronger leadership culture, Leader As A Coach can help.
This work is for organizations ready to move beyond one-off training and embed a coaching approach to leadership that changes everyday conversations, strengthens trust and improves performance.
To explore whether Leader As A Coach is the right fit for your organization, contact Andy and his team to start the conversation.
What our Clients are saying
Become the confident, capable coach you
know you are meant to be.
This is your turning point. You can wait for another time or you can take action right now and become the coach you’ve always wanted to be.
CERTIFICATIONS & ACCREDITATIONS
USEFUL LINKS
PROGRAMS & SERVICES
CONTACT INFO
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Bespoke Program Design
Leader as a Coach will create a Coaching culture in your business that will:
We create a bespoke program, building on a core outline, and designed with you and your business in mind.
We recommend a 12-month program for your most senior leaders.
It can be delivered in 6 or 9 months, but it risks feeling rushed and people development is a transformational journey, not a race!
Why 12 months?
Short-term programs lack reinforcement: there is insufficient time to overcome the resistance to change and to promote a continuous learning culture
Short-term programs do not give the time to embed the learning, to practice ‘getting good’, and to build confidence within the team
A 12-month program provides continued engagement, providing high challenge and high support
A 12-month program provides a powerful message to your leaders that you are investing in them
Program Outline
We begin by introducing delegates to the Coaching fundamentals and how a Coaching Culture will change the organization. We work through a bespoke toolkit of content in support of this.
We then have further interactions and interventions through the program, where we continue practicing and developing the newly-learned coaching skills.
We include some vital leadership and personal growth components including Feedback, Objective Setting, Personal Development Plans and Self-Awareness.
A 12-month program provides a powerful message to your leaders that you are investing in them
We close out the program with a two-day certification and celebration workshop where each delegate is assessed and signed off as a Leader As a Coach.
Program Outline
We begin by introducing delegates to the Coaching fundamentals and how a Coaching Culture will change the organization. We work through a bespoke toolkit of content in support of this.
We then have further interactions and interventions through the program, where we continue practicing and developing the newly-learned coaching skills.
We include some vital leadership and personal growth components including Feedback, Objective Setting, Personal Development Plans and Self-Awareness.
A 12-month program provides a powerful message to your leaders that you are investing in them
We close out the program with a two-day certification and celebration workshop where each delegate is assessed and signed off as a Leader As a Coach.
Program Delivery
A program of 9 individual lessons of content which can be delivered in 6 full days, incorporating teaching, practice, live demos, Q&As and sharing experiences
We recommend that content is delivered along the following lines:
2-day kick-off session - face to face
Half-day session - virtual
Full day session - face to face
Half-day session - virtual
2-day closing session – face to face
celebration event
Additional monthly ‘Action Learning groups’ through the year are important to maintain momentum and engagement, and to embed the learning
There is flexibility within the recommended structure to incorporate some bespoke or company-specific teaching content. (At least 15 practice sessions is required for every individual.)
Program Delivery
A program of 9 individual lessons of content which can be delivered in 6 full days, incorporating teaching, practice, live demos, Q&As and sharing experiences
We recommend that content is delivered along the following lines:
2-day kick-off session - face to face
Half-day session - virtual
Full day session - face to face
Half-day session - virtual
2-day closing session – face to face, with celebration event
Additional monthly ‘Action Learning groups’ through the year are important to maintain momentum and engagement, and to embed the learning
There is flexibility within the recommended structure to incorporate some bespoke or company-specific teaching content.
At least 15 practice sessions is required for every individual.
Let me serve you through . . .
Coaching
"Until you make the unconscious conscious, it will direct your life and you will call it fate." - Carl Jung
Coaching is transformational.
Coaching is a unique and powerful relationship.
The Coaching process brings greater empowerment and resourcefulness to an individual, creating lasting change.
Coaching addresses the performance gap - the gap between what a person knows and what they do.
Through one-to-one Coaching I help individuals truly think, and through that ... significantly improve their performance, achieve their goals, overcome obstacles and enhance their overall effectiveness and most importantly, positively change their results! Find out more . . .
Enabling Leaders to Coach
"Coaching is unlocking a person’s potential to maximize their own performance. It’s helping them to learn rather than teaching them." - Tim Gallwey
If we continue to do what we’ve always done, we will keep getting the same results.
Developing Leaders to Coach empowers teams and develops trust, confidence, and self-belief. Asking team members Coaching questions gets them to reflect, to think deeper and better.
With a full curriculum including certification on completion, your team can will feel valued, learn and enjoy new skills, enhanced awareness, and deliver significantly improved results. Find out more . . .
Leadership Training
"Don't build a business, build people,
then the people build the business". - Zig Ziglar
You need to be in the ‘Human potential’ business!
Research carried out by the Carnegie Institute of Technology discovered that 85% of the financial success of a business is due to skills in ‘human engineering’, and just 15% is due to technical knowledge.
I help you to leverage that technical knowledge through the development of your leaders and teams, inciting a passion to achieve more and motivating them towards high performance. Find out more . . .
Personality Profiling
“The most difficult thing in life is to know yourself” - Thales
One of the greatest benefits in using profiling tools is in service of personal development and stronger team working.
Personality profiling is designed to help you to better know yourself, as well as provide you with insight on how you can grow yourself.
I am a qualified MBTI Type 1 & 2 Practitioner and a Certified DISC trainer, and I love seeing the impact that these tools can provide. Find out more . . .
Leader As A Coach will . . .
Foster team engagement by aligning personal goals with organizational objectives.
Improve communication skills and encourage collaboration for better teamwork and outcomes.
Create a work environment for increased satisfaction and employee retention.
Inspire leaders and teams to reach their full potential and achieve better results.
Develop active listening skills, open dialogue, and create a safe environment.
Focus on individual growth with clear goals, and support for professional development.
If we continue to 'manage' in the way we always have,
we will always get the results we have always got.
We Work Alongside You Every Step of the Way
We begin by introducing delegates to the Coaching fundamentals and how a Coaching Culture will change the organization. We work through a bespoke toolkit some of which includes.
A Coaching Model for Success.
Sharing how great leaders ask great questions.
Creating the opportunity to Coach, which for many is the first time.
We then have further interactions and interventions with your leaders, where we continue practicing and developing the newly learned Coaching Skills.
Learn the power of feedback and a model for success, and practice how to give feedback well.
Assess how each delegate is developing as a Coach.
Further leadership skills designed personally for your team, addressing where the gaps are at this stage of the program for each delegate.
We close out the year with a two-day certification and celebration workshop where each delegate is assessed and signed off as a Leader As A Coach.
Personal Development plans are assessed and re-established.
Objectives are set for the year ahead.
Personal Development plans are created.
We embed new beliefs about the potential and share an exclusive AHC awareness teaching
In total, 6 full interactive days with your team, in-person, virtually or a combination of the two, to suit the needs of your business.
Our team will also send a thought-provoking question or article to all delegates, via email, each week for 52 weeks
In addition, monthly 90-minute 'Inner Circle' group Zoom calls to share additional teaching content incorporating discussions and shared learning.
Become the confident, capable coach you
know you are meant to be.
This is your turning point. You can wait for another time or you can take action right now and become the coach you’ve always wanted to be.
CERTIFICATIONS & ACCREDITATIONS
USEFUL LINKS
PROGRAMS & SERVICES
CONTACT INFO
© Copyrights 2026
FAQS
How does life coaching differ from therapy?
While both life coaching and therapy aim to support personal growth, they have distinct approaches. Therapy typically focuses on addressing past traumas, emotional healing, and diagnosing mental health conditions. On the other hand, life coaching is forward-focused, centered around setting and achieving goals, enhancing performance, and unlocking potential. If you're seeking to overcome specific challenges from your past, therapy might be more suitable. If you're looking to create a roadmap for personal or professional success, life coaching could be the right fit.
How often are coaching sessions conducted?
Coaching sessions frequency can vary based on your needs and preferences. Typically, we recommend starting with weekly sessions to establish momentum and make consistent progress. As you gain confidence and traction towards your goals, sessions might transition to bi-weekly or monthly. The flexibility of our approach ensures that the coaching frequency adapts to your evolving requirements, ensuring optimal support and accountability.
What if I'm unsure about my goals and direction?
It's completely normal to feel uncertain about your goals and direction. Our coaching process begins with an initial assessment where we'll work together to clarify your aspirations, values, and priorities. Through insightful questioning and exploration, we'll collaboratively uncover your passions and potential areas for growth. If you're not entirely sure about your goals, our coaching can help you gain clarity and chart a course that aligns with your authentic self. Remember, the journey towards clarity is an integral part of the coaching process itself.